Health Insurance: Changing Healthcare with Aetna (CXOTalk #317)

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Why is health insurance so confusing? What are the best ways to save on healthcare? David Edelman, Chief Marketing Officer at Aetna, tells CXOTalk how the health insurance company is changing its focus to meet individual needs, simplify the process, and help people live healthier lives.

Watch more videos and read the full transcript: https://www.cxotalk.com/episode/health-insurance-changing-healthcare-aetna

“Aetna: You don’t join us; we join you. We join you,” Edelman explains.

“If you look at the different drivers of what contributes to longevity, things like your genetics, the healthcare that you get, that actually contributes less than 50% to people’s outcomes in terms of longevity of life. Some of the biggest ones are your own behaviors. Forty-percent of your outcomes are based on the things you do. Fifteen percent are based on where you live and the conditions in your community. If we can work on those, we can keep people out of the clinical system way more often and have better impact, healthier people, lower cost, but it’s a challenge to put it all together to make that happen.”

As CMO for Aetna, Edelman leads the research, design, strategy, and implementation of enterprise-wide marketing initiatives. His focus is on designing personalized experiences for customers and partners based on their lifetime health journey. He believes that healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty.

This video interview was recorded as part of the digital transformation and AI conversation series held at the AI Experience Lab of IPsoft in New York City.

How To Save Money On Health Insurance, Health Insurance: Changing Healthcare with Aetna (CXOTalk #317).

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You only need to consider all aspects before you make any decision involving cash. Enter the habit of utilizing your debit card as much as possible. These are factors that can increase your premium substantially.

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They could have the newest cars and truck, and a cinema tv and go out in the most current clothing three times a week, however if you can figure out their wage and they don’t get up at 230am to go cleaning, then they are basically one action far from broke.

Stop utilizing credit cards. While this might not look like a Money Saving alternative, it is. You will no longer be paying the 10 to 20 percent interest and fees related to the card any longer.

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There are many other methods to save money and it is unquestionably something that can be achieved. Handling cash and living is something that is within the control of every person. All it takes is a little decision and once people end up being determined to have a better life, they in fact handle to do so. Almost everyone can discover how to save; they just require the ideal frame of mind to start saving.

After all, what’s important is to having fun together. Once a kid learns to count, the parents ought to start presenting them to cash. Take advantage of methods to cool down your house naturally.

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